🎯 Utility Tool — Goal-First PlanningAD BUDGET
AD BUDGET
REVERSE CALCULATOR
Start with your goal. Work backwards to find exactly how much you need to spend. No guessing. No over-budgeting.
Your Goal
Target Sales / Month
Average Order / Deal Valueper conversion
$
Your Funnel Metrics
Landing Page CVR% of clicks that convert
%
Average CPCcost per click
$
CTRclick-through rate
%
YOUR FUNNEL MATH
222K
Impressions
→
4K
Clicks
→
100
Sales
=
$10K
Revenue
100 sales ÷ 2.5% CVR = 4K clicks × $1.2 CPC = $4,800 budget
Required Monthly Ad Budget
$4,800
to achieve 100 sales at $97 AOV
$160
Daily Budget
$48
Cost Per Sale
2.02x
Required ROAS
What if your CVR changes?
| CVR | Clicks Needed | Budget Required | CPA | Status |
|---|---|---|---|---|
| 0.5% | 20K | $24,000 | $240 | Costly |
| 1% | 10K | $12,000 | $120 | Costly |
| 1.5% | 7K | $8,000 | $80 | Costly |
| 2.5% ← you | 4K | $4,800 | $48 | Similar |
| 3% | 3K | $4,000 | $40 | Similar |
| 4% | 3K | $3,000 | $30 | Saves Budget |
| 6% | 2K | $2,000 | $20 | Saves Budget |
🔄
Why Reverse Calculate?
Most marketers set a budget first, then hope for results. Reverse planning forces you to define success before spending a dollar — and reveals whether your goals are realistic.
📊
The CVR Lever
A 1% improvement in CVR can cut your required budget by 30-40%. Before increasing spend, always ask: "Can I improve conversion rate first?" It's the highest-ROI move.
⚡
Add a 20% Buffer
Always plan 15-20% above the calculated minimum. Algorithms need learning budget, creative tests cost money, and CPCs fluctuate. Never run campaigns at the exact break-even number.