Utility Tool
UTM Builder
Generate clean, consistent UTM links. Never have broken attribution again.
Quick Presets
Build Your UTM
Required
Required
Required
Required
Generated URL
https://yoursite.com/landing-page?utm_source=facebook&utm_medium=paid-social&utm_campaign=cold-prospecting-q1&utm_content=ugc-hook-v1
Parameter Breakdown
utm_source
facebook
Where traffic comes from
utm_medium
paid-social
Marketing channel type
utm_campaign
cold-prospecting-q1
Campaign name identifier
utm_content
ugc-hook-v1
Ad creative or variant
Naming Convention Rules
→
Always lowercase
UTM values are case-sensitive. 'Facebook' and 'facebook' are different sources in GA4.
→
Use hyphens, not spaces
Spaces become %20 in URLs. Hyphens keep things readable and clean.
→
Be consistent across team
Define a naming convention doc once. Inconsistency is the #1 cause of broken attribution.
→
Match platform names exactly
Use the same source names every time — 'meta' or 'facebook', pick one and stick with it.