Little Laser Clinic – Google Search Ads Case Study
Hassan Ahmed
Google Ads Expert
◆ Key Takeaways
Increased bookings for Little Laser Clinic through targeted Google Search campaigns. Generated 445 conversions at $20.74 cost per lead and 13.89% CTR, driving appointment calls and website bookings for laser and skincare treatments.
- •Bottom-funnel keyword strategy for local laser and skincare services
- •Ad copy testing, call extensions, and device bid adjustments
- •445 conversions at $20.74 cost per lead
- •Geo-targeting and continuous optimization for local clinics
Overview
Little Laser Clinic partnered with me to increase bookings for their laser and skincare treatments through a highly targeted Google Search campaign. The objective was to generate booked consultations and appointment calls directly from the website and via click-to-call, focusing exclusively on users with strong purchase intent within the clinic's local area.
Keyword Strategy & Campaign Structure
To achieve this, I conducted a bottom-funnel keyword strategy, targeting high-intent search queries such as "laser hair removal near me" and "acne scar treatment." Broad or research-oriented keywords were excluded to prevent wasted spend and ensure the traffic generated was ready to convert. Ad groups were organized by service category, allowing precise bid adjustments and performance tracking at the treatment level.
Ad Copy, Extensions & Optimization
Multiple ad copy variations were tested, emphasizing service benefits, limited-time offers, and trust-building elements such as certifications and client testimonials. To maximize conversions, I implemented call extensions, appointment-focused sitelinks, and device-level bid adjustments. Real-time performance data was leveraged to pause underperforming keywords and ad variations while reallocating budget to high-performing services, ensuring maximum efficiency.
Results
This data-driven, full-funnel approach delivered 445 conversions at a cost per lead of just $20.74, accompanied by an impressive 13.89% CTR. The campaign not only generated a high volume of quality leads but also proved to be one of the most cost-effective initiatives in the clinic's growth strategy, significantly boosting bookings for high-value treatments.
Key Takeaway
Through precise geo-targeting, audience intent optimization, and continuous campaign refinement, this project demonstrated the impact of focused Google Search advertising in driving measurable business results for local clinics.