RC Custom Landscapes – Google Search Ads Case Study
Hassan Ahmed
Google Ads Expert
◆ Key Takeaways
Generated phone calls and form submissions for RC Custom Landscapes across the USA. Achieved 360+ conversions with 12.21% CTR through high-intent keyword targeting for landscaping, hardscaping, and outdoor design services.
- •Bottom-funnel keyword strategy for landscaping and outdoor design
- •Ad copy testing with trust signals and ad extensions
- •360+ conversions, 12.21% CTR, competitive cost per lead
- •Continuous optimization and peak-hour scheduling
Overview
RC Custom Landscapes partnered with me to generate phone calls and form submissions from homeowners actively seeking premium landscaping and outdoor design services across the United States, with a local focus on high-value service areas. The campaign's objective was to capture high-intent traffic and turn searchers into qualified leads.
Keyword Strategy & Campaign Structure
To achieve this, I conducted detailed keyword research, targeting search terms that indicated strong purchase intent, such as "landscaping companies near me," "custom backyard design," and "retaining wall installation." Broad or informational queries were excluded to ensure the traffic was ready to convert. Ad groups were organized by service type, enabling precise bid management and performance tracking.
Ad Copy, Extensions & Scheduling
Multiple ad copy variations were tested, emphasizing RC Custom Landscapes' specialties—including custom hardscaping, patio builds, and water features—while incorporating trust signals such as licensed professionals and free consultations. Ad extensions, including callouts, sitelinks, and structured snippets, were enabled to boost engagement, and ads were scheduled during peak hours to maximize visibility when users were most likely to convert.
Results
Throughout the campaign, I continuously monitored performance, optimized bids, paused underperforming keywords, and reallocated budget toward high-performing services. The results were strong: the campaign generated over 360 conversions at a competitive cost per lead, with a 12.21% CTR, demonstrating that the strategy was attracting highly relevant users ready to take action and driving real business growth for RC Custom Landscapes.