Performance Marketer - 5+ Years

Hassan Ahmed

I build systems that Convert!
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Keyword ResearchTechnical SEOPPC OptimizationConversion TrackingA/B TestingData VisualizationAccount StructuringAD Account AuditContent Semantics
SEMrushAhrefsMozScreaming FrogGoogle AnalyticsLooker StudioHubSpotZohomonday.comTrello

Changelog from my journey

I've been working in performance marketing for 5+ years. Here's a timeline of my journey.

2024–Now

Current Role

Performance Marketer

Family Builders and Developers · Pakistan

3.2×

ROAS Delivered

+70%

Qualified Inquiries

+14%

Lead-to-Booking

CAPI

FB Pixel Upgrade

  • ▸Organized sales pipelines improving lead-to-booking ratio by 14%
  • ▸Applied Facebook CAPI, enhancing conversion tracking and campaign efficiency
  • ▸Boosted qualified inquiries 70%+ via targeted SEO strategies
  • ▸Delivered 3.2× ROAS through optimized funnels and omni-channel campaigns

2024

Jul 2024 – Jul 2025

Digital Marketing Executive

Alliance Shipping Pvt Ltd · UAE

+40%

Lead Gen

+35%

ROAS Boost

−20%

CPC Drop

  • ▸Achieved 40% increase in lead generation within first 6 months
  • ▸Boosted ROAS by 35% through data-driven ad strategies
  • ▸Improved CTR by 25% and reduced CPC by 20% through A/B testing

2023

Feb 2023 – Mar 2024

Google Ads Expert

Digital District · USA

+40%

ROAS

−15%

CPA Reduction

+30%

Ad Engagement

+20%

eBook Sales

Jan 2023 – Jan 2024

Google Ads Expert

Aishco Solutions & Consultancy · USA

  • ▸Maintained consistent ROI of 250% by optimizing ad strategies
  • ▸Increased ad visibility by 30% through precise keyword targeting
  • ▸Managed Google Ads to promote software services and increase client acquisition

2021

Feb 2021 – Nov 2021

Junior Google Ads Specialist

Strada Imaging

  • ▸Assisted in planning PPC campaigns, increasing lead generation by 20%
  • ▸Conducted ad performance analysis to identify optimization opportunities
  • ▸Increased ad visibility by 15% through targeted keyword strategies

2020

May 2020 – Dec 2024

Digital Marketer

Win Networks

280%

Avg. ROI

+30%

Conversion Rate

  • ▸Managed PPC campaigns for diverse clients achieving avg. ROI of 280%
  • ▸Increased conversion rates by 30% through optimized targeting
  • ▸Provided data-driven reports and strategic recommendations to stakeholders
Jan 2020 – Jul 2024

BSc Media Science

Indus University, Pakistan · GPA 3.3